Northwind Freight · renewal brief
$84K ARR · renews in 23 days · Priya (VP Ops), Marcus (CTO)
Usage trend. Active seats up from 18 to 31 over the term. DAU steady at ~24. They're getting full value out of the current plan. No usage concerns going into the call.
Open risk. Priya raised pricing twice in the last 30 days. Slack thread and a forwarded email comparing us to a competitor. Marcus has been quieter post-Q3 reorg. He owns budget now.
Expansion angle. Their ops team requested SSO/SAML twice in March. That's a Scale plan feature. Lead with usage growth + the SSO ask to justify a tier upgrade alongside the renewal.
NEXTGo in with the seat-growth chart. Pre-empt pricing by anchoring on Scale (SSO + 50 seats). Get Marcus on the call.
SAVEDoutlit/renewals/northwind-freight.md