Outlit is customer context infrastructure. It connects to your tools, resolves customer identity across all of them, structures everything into a clean profile, and gives you one API to query it. Think of it as the context layer between your stack and your agents.

How long does setup take?

Minutes. Run `curl -fsSL https://outlit.ai/install.sh | bash`, connect your sources, and Outlit starts syncing and structuring data right away.

How does identity resolution work?

Outlit matches customers across sources using emails, domains, user IDs, and metadata. A Stripe charge, a Slack thread, and a PostHog session all get resolved to the same customer record automatically.

No. Outlit is infrastructure, not an app. It doesn't replace your CRM, it connects everything underneath it and makes that data queryable for your agents and workflows.

Do I need to build a pipeline?

No. Outlit handles sync, identity resolution, and data normalization out of the box. You connect your tools and query the API. No ETL, no glue code, no maintenance.

Yes. Outlit is SOC 2 Type I, SOC 2 Type II, and ISO 27001 certified. Your data is encrypted at rest and in transit, and is never used to train models.

Backed by Y Combinator

Proactive agents toCatch Churn

You already have the data. Outlit is the infrastructure that enables your agents to understand and proactively act on it.

Try Sandbox Get a demo

Trusted by fast-moving teams

Superset

Chatwoot

Superset

Chatwoot

Superset

Chatwoot

Superset

Chatwoot

Char

Quantstruct

Char

Quantstruct

Char

Quantstruct

Char

Quantstruct

Agents that work wherever you do.

Plug Outlit into the AI clients your team already uses. Same customer record, every surface.

Cowork

New task

Projects

Scheduled

Live artifacts

DispatchBeta

Customize

Pinned

Outlit MCP capabilities

Nexus account overview

Recents

Pull customer list

Today's churn triage

Weekly high-risk overview

Set up Slack churn alert

Today's churn triage

Run today's churn triage.

Triggered daily · usage drop, missed QBR, or champion silence

Monday triage. 2 accounts to act on this week.

High risk: Canopy Analytics. DAU dropped from 41 to 14 over 4 weeks. Two P1 tickets in March about export failures. Customer wrote "we're looking at alternatives" on the second. No QBR scheduled.

Medium risk: Trellis Health. Champion Laura silent 19 days. New user Derek opened 3 SSO tickets in the past two weeks. Possible internal ownership change.

NEXTRe-engage Canopy this week with the export-failure follow-up. Map who owns the SSO conversation at Trellis before next Monday.

SAVEDoutlit/churn/2026-04-28-triage.md

Write a message...Sonnet 4.6

Progress

Working folder

2026-04-28-triage.md

Context

Customer signals into custom agents.

Turn the noise across your tools into signals for your agents to understand and act on.

Same customer · ten systems

CRM & Revenue2 sources

Stripe

cus_9x2kLm7

HubSpot

Brightline Labs

Conversations5 sources

Gmail

sarah@brightline.com

Slack

@brightline-team

Calendar

brightline weekly

Granola

Brightline check-in

Fireflies

brightline standup

Product & Identity3 sources

PostHog

brightline

Pylon

brightline_labs

Supabase

brightline.team

Customer context layer

Brightline Labs

brightline.com · 7 facts · 10 sources

Usage

PostHog

Logins down 50% over 7 days

Buying intent

Fireflies

VP Eng mentioned Scale plan in last 2 calls

Champion silent

Gmail

Maya Patel, 12 days no reply

P1 open

Pylon

API outage, 12 days unresolved

Product complaint

Slack

"Exports broken again" · Derek Liu

Deal stalled

HubSpot

Scale plan upgrade · 21 days no movement

Renewal

Stripe

Jun 14 · 47 days · $50K ARR

// served viaAPI·MCP·CLI

Triggers your agents

Custom agentsin sandbox

Churn Alert

via Claude Code

Expansion Signal

via Codex

Renewal Prep

via Cursor

Deal postmortem

via OpenCode

Onboarding Brief

via Pi

Infrastructure your agents can rely on.

Ensure your customer data is usable and reliable for your agents.

customer: {

id: "cust_brightline",

name: "Brightline Labs",

matched: [

{ "stripe": "cus_9x2kLm7" },

{ "hubspot": "12048293" },

{ "zendesk": "Acme Corp." },

{ "posthog": "brightline" }

}

01Identity resolution

"acme-corp" in Stripe and "Acme Corporation" in Zendesk aren't the same record on their own. We map entities across tools into one graph, so agents address one customer, not many.

facts: [

{ type: "champion_silent", subject: "maya@brightline.com", since: "12d" },

{ type: "p1_open", ref: "PYL-2841", daysOpen: 12 },

{ type: "buying_intent", source: "fireflies" }

]

02Event normalization

Raw APIs return events and unstructured text. We extract typed facts once, upstream, so agents query a clean shape instead of reparsing every run.

trends: {

logins30d: -0.50,// -50% over 30d

dau14d:14d

}

03Temporal state

APIs give you current state, not change over time. We keep a timeseries view, so "what changed last week" is one query.

schema: {

version: "v2.stable",

vendors: ["stripe", "hubspot", "zendesk", "posthog"]

}

04Unified data model

One canonical shape for customers, facts, and events. Swap HubSpot for Salesforce or Stripe for Chargebee and your agents don’t have to be rewired.

$ curl -H "Authorization: Bearer $OUTLIT_KEY" \

https://api.outlit.ai/v1/customer/brightline.com

{

// scroll to populate context

}

Works with any stack.

Add a source and Outlit keeps it synced. No pipelines to build or maintain.

Slack

Messages, reactions, thread context

Stripe

Revenue, plan changes, churn events

HubSpot

Deals, contacts, pipeline activity

PostHog

Feature usage, session activity, events

Gmail

Email threads, sender history, attachments

Granola

Meeting notes, transcripts, summaries, attendees

Slack

Messages, reactions, thread context

Stripe

Revenue, plan changes, churn events

HubSpot

Deals, contacts, pipeline activity

PostHog

Feature usage, session activity, events

Gmail

Email threads, sender history, attachments

Granola

Meeting notes, transcripts, summaries, attendees

Fireflies.ai

Call transcripts, action items, summaries

Google Calendar

Meetings, attendees, scheduling patterns

Attio

Records, lists, workspace activity

Supabase Auth

User identity, sign-up source, auth events

Clerk

User profiles, org membership, login activity

Pylon

Support tickets, customer issues, conversations

Fireflies.ai

Call transcripts, action items, summaries

Google Calendar

Meetings, attendees, scheduling patterns

Attio

Records, lists, workspace activity

Supabase Auth

User identity, sign-up source, auth events

Clerk

User profiles, org membership, login activity

Pylon

Support tickets, customer issues, conversations

FAQs

Give your agents the full picture of every customer

Get started

Proactive agents toActivate CustomersCatch ChurnExpand CustomersAutomate RenewalsActivate CustomersResolve Tickets

Agents that work wherever you do.

Customer signals into custom agents.

Infrastructure your agents can rely on.

Works with any stack.

FAQs

What does Outlit do?

How long does setup take?

How does identity resolution work?

Is Outlit a CRM?

Do I need to build a pipeline?

Is my data secure?

Give your agents the full picture of every customer

Proactive agents toCatch Churn